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TikTok scares me in the same way that DALL-E scare me.

DALL-E is very, very good, but still obviously flawed. But behind the flaws I know it will get better. Like the original iPhone vs. the crazy powerful phones we have now. Or the original 3d games like Doom or Duke Nukem 3d compared to modern PC graphics. Or the insane quality of modern movie CGI. In 5 years or 10 years this AI tech to generate incredible images will advance at a similar pace. (Shout out to GPT-3 in this space as well)

I don't think we fully understand how TikTok is connecting to our subconscious but it is doing it in a way that most people agree is unsettling. And we are at the very beginning of this journey. There is no way to predict if this is going to be good or bad without us doing it. And every company now realizes that it is both easy to achieve and tremendously effective.



> how TikTok is connecting to our subconscious

it's the same channel surfing that people used to do with TV, only more with more channels and better timing, plus a content recommender.

the mechanism is the same dopamine drip. there's a chance to see something that's exciting/interesting/relevant/pleasing/arousing/etc.

coub is almost the same (but a lot smaller, caters to an Eastern European audience mostly, plus has a baseline video+music remix content)


> DALL·E: Creating Images from Text

https://openai.com/blog/dall-e/

for anybody else out of the loop




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