I like this article. I'll have at look at the forked ad-blocker sometime.

It depends on the type of site you visit, but most sites realise that ads are hated and obnoxious ads can cause visitors to leave.

Punishing bad ads, and letting site owners know that they lost a visitor because of the obnoxious ad, is important. Whether that'll counteract the hordes of idiots who'll happily click those ads (see "evony" my lord) is another matter.