>in fact it was quite a bit more expensive when introduced.
To the consumer, sure. That’s how Patagonia made their profits. But polyester is not, never has been, and never will be more expensive to produce than wool. The upcharge was a premium on what affluent consumers who wanted a better product could afford.
To the consumer, sure. That’s how Patagonia made their profits. But polyester is not, never has been, and never will be more expensive to produce than wool. The upcharge was a premium on what affluent consumers who wanted a better product could afford.