I don't think you should caveat that by saying it's "just aesthetic". It's at the heart of politics - how you say something carries a great deal of meaning, not just the words themselves. Witness the difficulty of good written communication. Unfortunately the tone in the UK is worse than it was, lead by a good dose of unhinged rubbish on social media: https://twitter.com/flashboy/status/1582784766222684160
It's not just social media, remember when the Daily Mail was complaining about an "openly gay, ex-olympic fencer" being allowed to rule on a Brexit case (as if being gay, openly or not, or an ex-olympic athlete has ever stopped people from being a) competent and fair judges or b) right-wing nutters)
