I've felt for a while we have an adpocalypse coming - that social media orgs are overselling the ROI of ads on their platforms, and that with consumer spending tightening a lot of ad revenue will dry up.

This, and using the web has trained me to just not see ads. While I don’t run an ad blocker, ads have to be subliminally effective as I’m idling waiting for them to complete (usually looking for the skip button). Maybe the younger, marketing-relevant groups watch them, but they’re just the crap one puts up with to see what I want.

The ai fails in at least two ways, showing me all sorts of stuff that’s irrelevant and then spending days or weeks sending me ads for X after I bought X on line. LensCrafters is particularly good at the latter.