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> This year, an employee familiar with the hardware team said, the company is on pace to lose about $10 billion on Alexa and other devices.

Creative journalism or creative accounting.



To me this looks like a deliberate leak from Amazon. Why? I don't know. Perhaps a signal to wall street that more layoffs are coming to Alexa division?


> To me this looks like a deliberate leak from Amazon.

That was what I thought as well. Whether to sugarcoat propr or upcoming layoffs, this niewspiece sounds like a justification in the public's eye of why everyone at Amazon is getting the axe.


Or both ;)


Creative journalism of creative accounting is more apt.




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