You don't understand the taboo of menstruation in India. The culture is steeped in superstition and traditionalism. My hat is off to Mr. Muruganantham for driving through this and (in a Gandhi-esqe approach), not selling out.
I'll admit that I am not 100% aware, but I didn't post my comment in ignorance.
If there is one person that you ought to be able to talk to about a taboo issue like that, it should be your wife. In fact, she was perfectly placed to be the "more acceptable public face", and talking to women about his work. It sounds like it would have made the process a lot easier for him.
