It's better to help the poor become rich than it is to give the poor a bobble and have them stay poor. It's essentially teach a man to fish, except with business. He can reinvest, grow the country, then they can all afford the doodle. It's a win for India, and the world! Maybe he sells to North America, and is able to make more money for his country than would ever have been saved by the poor using his cheaper napkin. (I mix doodles and napkins, but it's all the same). It's economics.