The folks who work for the federal government really do fret over how their work is perceived by the public. It's definitely on their minds, for good reason. In the absence of information, one tends to assume the worst. If we want to move forward as a society, some baseline level of trust must be established. This is one way to effect that change, through constructive communication.
What they're talking about is more like helping pump out lots of Marvel movies so the masses' view of cyborg tech is less Terminator and more Iron Man, so they're more likely to accept having chips put in their brains to make them better soldiers.
This comment sums up my general feelings towards most mainstream cinema. Expensive propaganda that appears harmless to the public...with strict agendas.