Which meme? The straw-man you just attacked? There is a difference between the attempt to be impartial, or "declared" partial, on one side, and reporting maximally optimized to be one-sided, manipulative and biased on the other. Many US outlets are the latter. Many German ones are still the former. It is clearly in the job description of a journalist. The complaint is not about the inability of humans to not live up to the ethics. The complaint is about not even trying. The pervasiveness of this has certainly increased, and is not the same between countries. The thought that this has been static in a profession which has changed dramatically (print to online, just as an example), is "laughable".