> Have you even straightly asked your users: what would you be ready to pay for?
It's a bit up front, but this works. After providing some context to your customer, ask what they'd pay for. Even if they don't answer directly, they're likely to share some more information on what they're looking for or even slip a max budget they might have. Either way it's a win for you to glean some information and make the sale. You can always tailor your existing offerings to the context of your customer, and make them feel like it's specific for their needs.
Rest of the article was a great write up on the mindset shift needed to turn around from default dead to default alive.
Surveys are a terrible idea. Customers are prone to not being representative or not knowing their own biases - famously Ford said "if you ask a horseman what kind of vehicle you'd want, they'd say a faster horse".
It's a bit up front, but this works. After providing some context to your customer, ask what they'd pay for. Even if they don't answer directly, they're likely to share some more information on what they're looking for or even slip a max budget they might have. Either way it's a win for you to glean some information and make the sale. You can always tailor your existing offerings to the context of your customer, and make them feel like it's specific for their needs.
Rest of the article was a great write up on the mindset shift needed to turn around from default dead to default alive.