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I won't argue with that logic. It's the same market change that has led to Mac making a comeback, and Linux making a (small) move into the consumer desktop space, in ways that simply couldn't have happened in the 90's. If apps continue to move to the web, the key will be who has the best browsing experience--and right now, it's roughly tied, IMHO (and they're based on the same rendering engine, so that makes sense). This also explains why Windows Mobile has had so little impact--in all fairness, it ought to simply rule the roost (and it does have good raw numbers, but I don't think it has much mindshare)--the browser in Windows Mobile sucks dramatically worse than even IE on the desktop. The same can be said for Palm and the Symbian devices that I've seen. A smart phone with a crap browser is just a big ugly phone with some extra fancy crap bolted on.

It'll be interesting to see how cost, and other ancillary features (like GPS, to name just one) will effect buyers decisions. Fashion (as in, "who makes the prettiest accessory for my wardrobe?") may, in fact, rule the day...in which case, Apple still has the upper hand, and, if PC history is any indicator, they will hang on to the upper hand for years to come. Even today, it's pretty much impossible to buy a PC that looks as nice as an Apple (Dell has made a few effective moves in the area, and HP and Sony also seem interested in good design). Then again, PCs still outsell Macs many times over, both in lappies and desktops.

So, maybe you're right, and the market will shake out dramatically differently than the PC market. But, I'd sure hate to bet against history repeating itself given the wide array of similarities (many of the players are even the same, and they do appear to have the same playbooks).



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