I agree with you to an extent. Seth tends to irritate me a little personally. But he is good at getting his ideas out there. Not just his name, his ideas & concepts. The tool he uses to achieve this is what you call buzzwords, which by definition are words that resonate to an extent & make it into people's vocabulary & thought processes.
'Meme' vs 'ideavirus' will suffice as an example. 'Meme' will not be used by the same people to have the same thoughts as 'ideavirus'. I hope we can agree on that (the discussion would be cumbersome). It flat wouldn't. The words have different connotations & usages even if they can be defined exactly the same way in a dictionary. Just like your usage of 'buzzword' has a different connotation to 'vogue word' & 'technical term' has a different connotation to 'jargon'. Ergo, it is a powerful tool for communication.
Inserting words into people's vocabulary changes the way they think. It is useful even if there is already an existing word with the same formalised meaning.
As I said I agree with you to an extent. There is nothing worse then watching marketing attempts to create a lexicon flop. It is something that can become polluted very quickly.
'Meme' vs 'ideavirus' will suffice as an example. 'Meme' will not be used by the same people to have the same thoughts as 'ideavirus'. I hope we can agree on that (the discussion would be cumbersome). It flat wouldn't. The words have different connotations & usages even if they can be defined exactly the same way in a dictionary. Just like your usage of 'buzzword' has a different connotation to 'vogue word' & 'technical term' has a different connotation to 'jargon'. Ergo, it is a powerful tool for communication.
Inserting words into people's vocabulary changes the way they think. It is useful even if there is already an existing word with the same formalised meaning.
As I said I agree with you to an extent. There is nothing worse then watching marketing attempts to create a lexicon flop. It is something that can become polluted very quickly.