Even assuming a _very_ low $0.01/session, he'd be making $60k/mo.
More realistically, if he decided to do this right, and sell direct ads using something like Kevel, with "promoted" game slots or something on the homepage and search, he could do $10-$20CPM direct since it's a large and well known site with high purchase intent.
Let's say a conservative 4 impressions per page and 3 pages per session.
(12 imps per session * 6m sessions)/1000 * $10CPM is $720k / mo
This is a _very_ achievable number, quickly, for a site that is this close to purchase intent.
I don't understand. Even putting a single adsense ad at a $1 CPM would net him close to $20k/mo. This might be one of the least monetized sites I've seen at this scale.
You know nothing about this guy or his values. It can be just as stupid to harm a great accomplishment in order to drive a fancy car, so maybe let people have their own values
More realistically, if he decided to do this right, and sell direct ads using something like Kevel, with "promoted" game slots or something on the homepage and search, he could do $10-$20CPM direct since it's a large and well known site with high purchase intent.
Let's say a conservative 4 impressions per page and 3 pages per session.
(12 imps per session * 6m sessions)/1000 * $10CPM is $720k / mo
This is a _very_ achievable number, quickly, for a site that is this close to purchase intent.
I don't understand. Even putting a single adsense ad at a $1 CPM would net him close to $20k/mo. This might be one of the least monetized sites I've seen at this scale.
Respect.