"And it was the same way with design. I was totally psyched to copy a Müller-Brockmann poster, a Designgraphik composition, or an Apple UI. Merely executing the copy was a thrill. But now every design is supposed to be the next great thing. And as days and weeks and months go by, the design level stays the same while the aspiration goes higher and higher.

So maybe it’s time to take one of these Fridays off and just copy something."

(http://37signals.com/svn/posts/2412-how-do-you-turn-inspirat...)