Except, they're not disrupting the way the web works. The web still works fine, and LLMs are an incomplete and often incorrect interface for some of this information. AdSense will be relevant for as long as networked visual ads are relevant, and that's not going away until LLM brain interfaces catch on.

I'm no Google fan, but it increasingly feels like HN is trying to justify it's FAANG hate boner with predictions of imminent failure. The reason Google is successful is because they ignored search and focused on greener pastures. Investing further into LLMs at this point would be a money pit with plenty of room to backfire.