Also Predictably Irrational by Dan Ariely he's got a great blog too http://danariely.com/ make sure to check out the videos section

Also: The User Illusion: Cutting Consciousness Down to Size, by Tor Nørretranders.

1. seymour, o'connor, introduction to nlp (metamodel, submodalities, read almost to the end)

2. frank farelly, provocative therapy

3. robert dilts et al., nlp volume I (first 2 chs)

4. zander, zander, the art of possibility

5. bandler, grinder, frogs into princess

6. anthony robbins, awaken the giant within (seriously, years of study and i recommend this one)

7. ken wilber, no boundry

8. eric berne, games people play (tough read, yet its good to know)

9. robert dilts, sleight of mouth (more fun with language and messing inside your brain)

10. steave andreas, transforming your self (submodalities in action, see 1.)

getting into 1st one alone will make some major shifts in your neurology. or it will not. ;)

edit: "i ordered them for you" >.<

http://www.amazon.com/What-Intelligence-Tests-Miss-Psycholog...

http://yalepress.yale.edu/book.asp?isbn=9780300123852

is great, as is Thinking, Fast and Slow by Daniel Kahneman.

http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/...

http://www.amazon.com/Oxford-Companion-Mind-Richard-Gregory/...

And also the Oxford Companion to Philosophy are my go to reference points on the subject. Just really great encyclopedias on the two areas.