That “most users don’t care” line is tossed around by people all over the place and you righty point out that it isn’t true.

If my job relied on people giving up their data privacy I would probably continue telling everyone that line as well.

Having a clear cut "CALL TO ACTION" dialogue option which presents one positive ( don't track me ) and one negative ( track me ) option. People choose the positive one.

Cookies/tracking banners on website completely obfuscates the choice. Negative option ( track me ) is presented as the pearly gates to heaven and easy to click. Positive option ( don't track me ) is presented as these mathematical puzzle where you must know what to click or your dog gets executed.

So yeah people care about not being tracked when presented with clear instructions to which one is bad and which one is good.

> Having a clear cut "CALL TO ACTION" dialogue option which presents one positive ( don't track me ) and one negative ( track me ) option.

That is literally the requirement by GDPR

> Cookies/tracking banners on website completely obfuscates the choice.

On purpose. In violation of GDPR.

These two statements are not incompatible.