I never thought about this much, but what's interesting is that there's a missed opportunity for collaboration here.
I think most ISPs throttle known streaming sites (netflix, youtube, etc.) by default for mobile plans. Some even advertise it [1].
And really what the ISPs have noticed is that if you throttle the throughput, the streaming services will switch to a lower quality stream (e.g. 720 or even 480 instead of 1080p) to allow for non-lagging streams.
So in some weird way the streaming sites are the ones that provided the tool and the ISPs figured out how to exploit it.
The two could have just worked together on a solution. Here they are pointing the finger at each other. ISPs don't want to have default 1080p streams for 4" device screens (which makes sense,) and streaming services don't want their network traffic throttled (which also makes sense.)
> The two could have just worked together on a solution.
We do...? Google Global Cache [0] and Netflix Open Connect [1] are both the result of ISP partnerships wherein we deploy cache nodes in the ISP's datacenter to reduce network load and improve our users' viewing experience.
Whether a specific ISP chooses to partner with us or not (and the breadth of their deployment) depends on their willingness to sign the relevant contracts.
I think most ISPs throttle known streaming sites (netflix, youtube, etc.) by default for mobile plans. Some even advertise it [1]. And really what the ISPs have noticed is that if you throttle the throughput, the streaming services will switch to a lower quality stream (e.g. 720 or even 480 instead of 1080p) to allow for non-lagging streams.
So in some weird way the streaming sites are the ones that provided the tool and the ISPs figured out how to exploit it.
The two could have just worked together on a solution. Here they are pointing the finger at each other. ISPs don't want to have default 1080p streams for 4" device screens (which makes sense,) and streaming services don't want their network traffic throttled (which also makes sense.)
[1] https://www.t-mobile.com/offers/binge-on-streaming-video