That is closer, but it's also not exactly correct. Now that I think about it, I don't think the English language has any sound where the letter "c" is used as it's pronounced in Croatian language. For example, the word "points" has the "ts" sound which is phonetically closest to the letter "c", but the the letter "c" is much sharper and shorter.

Edit: just as I wrote that, a word popped into my head which has almost the same "c" sound: Pizza. The "zz" sound, if you can call it that, is closer to the "c" letter phonetically than "ts". So Rimac would be pronounced something like Reemazz.

iirc Mate mentioned in an interview that they don't get offended about the "English" pronunciation.

As any other automaker on the international market... being it Porsche, Volkswagen, Mazda, etc..

Unless they add pronunciation to every article, I don't think that will change. It looks like an English word and will be mentioned in many English contexts. Why/how would anyone choose the alternative?

In that specific context though Clarkson is supposed to be a journalist, the slightest bit of research would have gone a long way.

We will worry about pronunciation when the ship actual product, ok?

You can't buy Rimac cars already? Well I know most can't afford a Rimac, but that's a different story...

Specifically what annoys me about that is Clarkson is supposed to be a journalist, the slightest bit of research would have gone a long way.