I love the advertising on some of the crock pot or instant pot packets you can find in the store. It'll say like "ten minute prep time!" (ignoring the 4-8 hour cook time) or the instant pot one will say "ready in 5 minutes" when that means the pressure cooker will cook at high pressure for 5 minutes, but it can take 5-10 minutes to heat up to that point.

Time is an illusion.