There are several studies which say that viewer emotional engagement caps out at 1080p, and the only thing that drives more engagement beyond 1080p is HDR/WCG and HFR.
Customers are also not as willing to pay for 4k as those invested in UHD would like to think. It's a "nice to have" and having big numbers makes people feel good, but it doesn't actually make them love the content more.
Customers are also not as willing to pay for 4k as those invested in UHD would like to think. It's a "nice to have" and having big numbers makes people feel good, but it doesn't actually make them love the content more.