Adobe’s Firefly AI and other Adobe AI is the result of billions of dollars of investment over multiple years. Lousy source (sorry): See the number of Adobe authored 2 minute papers (YouTube channel) about AI based graphics over the years.
The rest of the examples shared are mostly just direct integrations with the GPT-4 API, which should be trivial for almost any startup to do. I.e. it’s very likely not going to be game-changing for a CRUD company like OP’s case.
AI is popping up all over the place if you actually pay attention to the products.