It's got a lot of things to work out and improve on, but I assume that will come in time. It feels like the launch was rushed by a month or two to take advantage of the horrific start to July that Twitter has had.
Brands seem incredibly enthusiastic to be there though, signifying they were just waiting for something like this to jump onto and away from Musk.
iirc ad targeting was never that good on Twitter. I would imagine there's some kind of relationship between a Threads user and their Facebook account (if they have one) in order to bring all the ad targeting intelligence from Facebook over to Threads. Brands/Advertisers probably love that.
Brands seem incredibly enthusiastic to be there though, signifying they were just waiting for something like this to jump onto and away from Musk.