This is a non-story. They cite a couple of examples in the article, but the headline makes a completely unwarranted leap of induction to "employers and colleges across the country". I bet there are more cases every year of "employers and colleges across the country" who ask applicants to strip naked as a prerequisite for a job offer.
Even if we take this argument to a logical conclusion where every employer will eventually feel compelled to do this, this would destroy the value proposition of Facebook entirely. It would effectively turn Facebook into LinkedIn. If it can't be used for fun, people won't use it, which is entirely against Facebook's interests (which means they'll adjust the privacy policy and sue offending employers).
The idea that this is a serious phenomenon gets clicks, but it has no legs to stand on.
Even if we take this argument to a logical conclusion where every employer will eventually feel compelled to do this, this would destroy the value proposition of Facebook entirely. It would effectively turn Facebook into LinkedIn. If it can't be used for fun, people won't use it, which is entirely against Facebook's interests (which means they'll adjust the privacy policy and sue offending employers).
The idea that this is a serious phenomenon gets clicks, but it has no legs to stand on.