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> Federation is a feature but it really isn’t an above the fold concern for the vast majority of the potential audience.

Federation is a feature, not a benefit. I read your other comments and generally agree. To be fair, the feature vs benefits (that people care about) is an ongoing problem will nearly all new products (I've clicked into) that are shared on HN.

You'd think by now more would get it, but they don't. Instead, it's more, "Ooh! Ooh! Look at our features..." but as you said...no one cares. I would say it also falls under the product classic "don't make me think." Yeah, if I had the time I might be able to convert features to benefits but that takes effort. Sorry. I'm out. Next!!!

Benefits! It's all about me. F*k your features. What are you going to do for me (i.e., benefits)?



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