Traffic is not money. Traffic is exposure. Ads are money. Facebook keeps the ad revenue and the media are left with the expense of creating content. Exposure my bare behind.
"Traffic is exposure"? What are you talking about? People see links in Google and FB, a significant amount click on those links and visit the news site. How does FB keep the ad revenue? Your comment makes no sense.
That makes no sense. Social media drives people to the news site. Google and social media aren't showing all or even large parts of the articles. If the news website fails to monetise those visits then it's their problem...
