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Whatever merits Epic may or may not have the noise in the industry has moved on. App Store discovery is impossible, user acquisition costs too much, and you're going to see increasing consolidation in apps and games with huge user bases as a result.

Of course the existing massive players want their cut increased, but Apple (and Google) would be wiser to try and fix the funnel entry problem before the big guys eventually get their way and deny them their piece of the pie. Epic and Roblox in particular are aiming to be the next platforms taking their own cuts.



>and you're going to see increasing consolidation in apps and games with huge user bases as a result.

Is this necessarily bad? How many versions of the same functionality/game play do we really need just so the dev can quickly start selling the data they collected?




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