I understand how the author feels. I prefer to bank using an ATM. I prefer the self scanning checkout at the grocery store.

Call for price isn't aimed at the author (or me). It's aimed at people who have a certain set of expectations about B2B relationships. It's aimed at people who see receptionists as a necessary business expense in all circumstances. It's aimed at people who don't trust the internet when it comes to transactions.

It's a bigger market segment than people like myself or the author.