What we need is a way to objectively quantify the reduction of quality over time so that people will have a clear idea of what they’re actually buying rather than relying on a hazy and outdated idea of the brand’s reputation. People would know that the drill B&D is selling in 2023 is a 40% drill, not the 80% drill they were selling in 1993.

Reducing quality and coasting on goodwill isn’t really alpha, it’s actually just stealing. They used information asymmetry to sell the customer less drill than they thought they were getting and it shouldn’t be allowed.