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https://www.nytimes.com/2022/08/02/business/media/cnn-profit... or https://www.forbes.com/sites/markjoyella/2023/03/14/cnns-rat... for example - CNN is pulling a viewership of ~400k people and you can see Brand's videos generally averaging above that on YouTube.


I agree this points to a somewhat similar level of reach, but you can't actually compare views to viewership




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