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Chevrolet once had the slogan "Basic Transportation". What went wrong?

If some American company doesn't get auto prices down, cars will come from BYD or Kia.



What went wrong is what went right. Cars last a lot longer now. The market for basic transportation in the US is met by the pre-owned market and a few cheap new models like the Mirage and Versa.


That's what US auto companies said before Japanese imports showed up and started killing Detroit.




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