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> My argument is - this data doesn't hurt anyone, is not likely to hurt anyone, and it is valuable enough that banning ad targeting is a mistake.

I see where you come from, but that data shouldn't be for sale.

Regardless of the fact that it may be valuable for some third party, if I have not given my consent, that should be enough to instantly ban any storage and processing of it. This should be the default. At the very least, we, the people being profiled, should be part of the conversation.

But we failed at forecasting what profiling and targeted ads would become, didn't properly regulated them, and now it seems that every marketer expects to get their hands on everyone's data, just because it is valuable for their businesses.

While there may not be current and widespread harm, although that is debatable, the default shouldn't be letting companies syphon data and build profiles about people without consent.

And quite honestly, I don't care if a business burns to the ground as the consequence of unethical behaviour. It should happen more often.



It's not for sale. You rent the ability to license an abstraction of it to do ad targeting, FB and Google dont sell data to anyone.




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