Apple has so much in-house video production skill and so many more people want to watch Apple events than could possibly be accommodated in person. What's the point of jamming a crowd into the Yerba Buena Center or wherever when most people will be watching streaming anyway and you have so much more control over the results that way?
I feel the same way. The new Apple videos are supremely well-produced. Of course there's something special about the absolute best of those live presentations (Jobs' original iPhone announcement is an all-timer), but there are way more live presentations that are far from memorable.
I feel the opposite. I can't stand the slick recorded Apple launch videos. They feel very corporate and soulless. I bet they do an endless amount of takes.
I can't stand the all the CGI that started to occur after COVID. I want to go back to the old school presentations. Like one second you are seeing the Apple Park then next second it is flying 10 stories down into some secret sterile bunker out of a video game or something.
Watching it live just feels better. Go back and watch one where they do it live and one where it does it pre-recorded. Something just feels off with the pre-recorded one.
By live i mean they are doing the presentation on the spot, not live as in person BTW.
Jobs did have a penchant for making a live demo feel natural. With anyone else, it just doesn't feel the same. I much prefer the pre-recorded videos now.
Steve was great at it, but maybe all it takes is for the presenter to be passionate about the thing they are presenting.
Elon is a terrible live speaker and yet I think his keynotes are pretty good. Also, we've all made fun of Steve Ballmer, but he was good at this as well.
Meanwhile, listening to Tim or Sundar is much less captivating. Perhaps if Tim could do a presentation about optimizing supply chains he would do much better than when he's at presenting iPad games.
> Steve was great at it, but maybe all it takes is for the presenter to be passionate about the thing they are presenting.
I claim to be a (rather trivial) counterexample to this hypothesis. I do claim that I am quite passionate about things that I am presenting - but this does not make me a good presenter or speaker.
>Elon is a terrible live speaker and yet I think his keynotes are pretty good.
Can you give a good example?
The Cyber truck unveil comes to mind as one of his worst, he clearly did not even look at the slides before going on stage as he says one thing and the slide has some completely different topic on it. If anything the glass break was the saving grace of the presentation. At least they got a meme out of it.
The Cyber truck delivery event was him stuttering over a couple videos making it up as he went along, then awkwardly handing over keys (its as if they didn't think about the flow of the vehicles coming on to and going off the stage) and then thats a wrap. Lets not talk about how he is always 30+ minutes late. Does this sound like a guy who gives even an ounce of care?
When the Model 3 delivery event occurred he was going through the breakup with Amber Heard so last second he ordered a switch to some bullshit song that he felt represented his relationship with Heard. I'm sure they have gone through a countless number of marketing people. Hell they had the guy that helped design Apple stores and even he left in 2013.
His presentations are a complete insult to the Jobs era presentations, hell they don't even come close to anything "Tim Apple"™ produces.
He always makes the excuse that "we are more concerned with making the best product so we dont waste time prepping for the presentation". Well Apple can make excellent polished products AND put consistent minimum effort into their presentations.
Ok I get it, its just a presentation for some capitalist company so what?
There was an old philosophy that Jobs used to talk about in his biography about how the truly passionate craft maker takes enormous pains to ensure that when making an item, it is made with beauty and care both outside where everyone can see but also both inside where no one will ever look. Think of the company itself as an item, Apple definitely still has this mentality, just look at how components are laid out in their product teardowns. Look at how they try to polish everything about the company brand, image, store designs specific to each city etc. I admire this thinking and try to aspire to it in my life but Musk is a complete insult to that type of thinking.
