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In most service oriented companies, the number of users and even revenue can experience growth, while the number of employees remains relatively constant. This only stops being true at hyper scale, where maintenance problems become more difficult, but even then the employee growth doesn't have to be proportional.

What I find objectionable is the constant focus on unbounded growth, and that that is somehow a signal of a healthy company. This is usually the case in VC funded companies, which is not the only way to build a business. It might be the quickest and easiest, but it creates an environment where wrong incentives can thrive.



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