Which is another way of saying: it's gotta be a partnership. That generalizes across all business categories, right? Product and Sales/Marketing have to work together.
That's such a banal insight that it's absurd so many businesses screw it up (in either direction) so badly.
Yes, even at my current company, which is by most measures, I'd say successful, this comes up to an absurd degree.
PMs will be ready to roll out a product with their finger on the button and Sales is like yo wtf we don't even know what we're charging for it yet or it's not even built into cpq/billing yet. So absurd that it's almost funny
That's such a banal insight that it's absurd so many businesses screw it up (in either direction) so badly.