Duck duck go is now more effective than Google, and I've been using it instead of Google for 5 years. Now I mainly ask GPT4 questions, and eliminate the need for search altogether in most cases. I run ad blockers on YouTube. And they're not getting cash from me via Android.
You may be right that they can survive more readily than AOL did.. but I certainly won't help them with anything more than a kick in the pants! ;)