I don't know Adobe's business so could be wrong, but maybe "creatives" are not their key customers? If they're focusing on enterprise sales, they're selling to enterprise decision makers.
Every user hates using microsoft products, and don't get me started on SAP. But these are gigantic companies with wildly successful products aimed at enterprise customers.
Only because they've never had a chance to experience the competition.
Having worked in IBM and had to use the Lotus Office Suite I can tell you Microsoft won fair and square. And I'm not even talking about the detestable abomination that is Lotus Notes.
This comment distracted me as I tried to recall a product I saw my mother using when I was younger. I fell asleep after I found it and never got back here until just now: Microsoft Works
This one was so obscure to find because it seems to exist in a weird space of being Microsoft Office but not.
Every user hates using microsoft products, and don't get me started on SAP. But these are gigantic companies with wildly successful products aimed at enterprise customers.