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Apple only pivoted into the “privacy” branding relatively recently [1] and I don't think that many people came for that reason alone. In any case, most are now trapped into the walled garden and the effort to escape is likely big enough. And there's no escape anyway, since Google will always make Android worse in that regard…

[1] in 2013 they even marketed their “eBeacon” technology as a way for retail stores to monitor and track their customers which…



Ca 2013 was the release of the Nexus 5, arguably the first really usable android smartphone.

Privacy wasn’t really a concern because most people didn’t have the privacy eroding device yet. In the years following the Nexus 5 is where smartphones went into geometric growth and the slow realization of the privacy nightmare became apparent

Imho I was really excited to get a Nexus 4 at the time, just a few short years later the shine wore off and I was horrified at the smartphone enabled future. And I have a 40 year background in computers and understand them better than 99 out of 100 users – if I didn’t see it, I can’t blame them either


> Ca 2013 was the release of the Nexus 5, arguably the first really usable android smartphone.

What a strange statement. I was late to the game with a Nexus S in 2010, and it was really usable.


Define usable. Imho before Nexus 4 everything was crap, Nexus 4 barely was enough (4x1.4 GHz), Nexus 5 (4x2.2GHz) plus software at the time (post-kitkat) was when it was really ready for mainstream




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