Personally, given how much people have shared the ad, I would say it was a successful ad. I pretty much try to avoid all ads, and rarely remember any, but this one came in my twitter feed at least 50 times if not more and all of these were organic reshares by folks I follow. Given how Apple purchases work I think it would only positively impact their bottom line. Overall, I didn't like the ad at all but it is memorable at a visceral level.