It seems odd to complain about one old upright piano being crushed for the video when thousands upon thousands of them are out on the streets, living under bridges, because no one wants to move the piano anymore, or wanted the convenience of an electronic keyboard.
I implore you all: adopt a piano today! You may find yourself saying "I didn't rescue it, it rescued me."
I think this misses the mark. The ad is inherently symbolic—it’s not this particular piano, but the fact that they’re destroying all of these beloved instruments of creativity in such a gratuitous and evocative manner. That’s what upsetting, not the literal fact that one piano was destroyed in the making of the ad.
We adopted a piano while we were overseas and moved it to San Francisco. We ended up giving it to a church after my son decided he couldn't abide the high notes that could never quite get into tune. Still have fond memories of it though.
I implore you all: adopt a piano today! You may find yourself saying "I didn't rescue it, it rescued me."