As easy as it is to interpret it as "fuck your cherished things! get indoctrinated by tech" It is just because tech's true colors have really exposed themselves as of late to be money grubbing criminals to the extreme. It is inevitable that any corporation of sufficient size (only acheivable by evil) will stop being able to be "cute" advertising anymore
I could imagine some other ways of making this spot that I think would've changed the mood but still be cute. At a certain level of evil though, you have to poke at yourself.
Imagine some big team of apple engineers running around music halls and art galleries with notepads (or iPads with an apple pencil), taking notes on everything they see.
Cut back to factory, everyone is working on some comically Apple version of an artistic instrument. I'd absolutely get a laugh out of a big metal and glass piano or a solid aluminium canvas. These are obviously... framed as not ideal. Followed up by one of them frustratedly scrolling around on their iPhone in the break room, realizing lots of posts say "made on procreate on my iPad" or "garageband on iPad". Running back to the factory setting, hurriedly throwing everything in the crusher. Smush. New thin iPad.
