It's hard to remove this ad from the context of the current market for artistic services, which have always been undervalued by non-artists (eg: "give me this for free so you get exposure!"), which is under assault from AI startups that think they're making the world better by killing the most human parts of our economy.
Artists are really being stung by AI right now. And Apple, ostensibly the darling tech company for artists, puts out an ad literally crushing artistic tools and telling you to buy an iPad to replace them. By the way, it has the most powerful neural engine ever.
Not sure (well I am sure given the audience) why you’re getting downvotes… other than it’s a bitter pill for engineers to swallow that the creative arts industry which eng culture tries to simultaneously love/emulate/crush economically hates engineers and tech culture in return for this multi-decade attitude. Even in the face of “hey but I use XYZ tech for art, that’s not true!” that tend to pop up.
You are spot on, and the ad, and it’s humorous “wait they hate us?” counter-reaction/confusion in reaction to feedback about encapsulates it all well.
Artists are really being stung by AI right now. And Apple, ostensibly the darling tech company for artists, puts out an ad literally crushing artistic tools and telling you to buy an iPad to replace them. By the way, it has the most powerful neural engine ever.
It's not just tone deaf, it's insulting.