a good example is the work of daryl davis who managed to convince people to leave and denounce the kkk. i believe that the reason his approach worked is because those people believed that they were good people, and they left the kkk once they realized that they were actually wrong and prejudiced. if they had seen themselves as evil they would not have left, because doing so would have meant to stop being evil. but they left because they realized that being in the kkk was a contradiction to how they saw themselves.
My understanding of Davis’s work is that some key parts of it also include finding common ground with the other person, treating them as a decent and reasonable person, and letting them come to their own conclusions. There is a respect and humanity baked in to his method
yes, exactly, he treated them like they saw themselves.
it wouldn't work if that understanding wasn't there on both sides.
from my own experience i find it most frustrating when i try to tell someone that their actions are hurtful, and they respond "nah, i am just like that, i can't change", because they have a negative image of themselves.