I think the article also avoided a huge topic about risk averse companies that are your customers, if you are b2b. In US, if you are a young startup, and your solution can save huge amounts of money, you will get your chance to make your pitch to "big guns", as their incentive structures allow them to take risks and reward them, i.e. "here is % of these millions you saved integrating this new solution".
In Europe the old rusty impotent gray-haired managers wont even listen to you, even if you offer them a goddamn magic bean or a money printer machine. And why would they? They risk a lot and gain almost nothing, as there are no reward structures that incentivize risk in any shape or form.
> In Europe the old rusty impotent gray-haired managers wont even listen to you, even if you offer them a goddamn magic bean or a money printer machine. And why would they? They risk a lot and gain almost nothing, as there are no reward structures that incentivize risk in any shape or form.
I don't know if this is true or complete hyperbole? (I'm from the UK and live in the Netherlands; I've pitched several businesses and startups to European "impotent managers"). It's true that enterprise sales is hard, and some business cultures are definitely trickier than others (Germany!), but there are plenty of thriving B2B startups in Europe.
In Europe the old rusty impotent gray-haired managers wont even listen to you, even if you offer them a goddamn magic bean or a money printer machine. And why would they? They risk a lot and gain almost nothing, as there are no reward structures that incentivize risk in any shape or form.