It seems narrow, but there really is no safety-friendly explanation for Altman et al giving their robot a flirty lady voice and showing off how it can compliment a tech dude's physical appearance. That video was so revolting I had trouble finishing it. I think a lot of people felt the same way - it wasn't because the voice sounded like Scarlett Johannson.
Yes, specifically it seemed like OpenAI was actively encouraging people (men) to have fake personal relationships with a chatbot. I am wondering if Sam Altman gave up on the idea that transformers can ever be general-purpose problem solvers[1] and is pivoting to the creepy character.ai market.