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Popular nutrition science suffers from correlation fallacy. Unless they can explain the causal mechanism, or at least hypothesize, it's practically bankrupt.

Plus, there is a lot of incentive to transition self-medicators off of alcohol and nicotine and onto SSRIs, diabetes medication, anti-anxiety meds and more profitable products.



Pretty sure alcohol has much higher margins. Most first, second and third line of treatment psych meds have been out of patent for a while now and cost pennies.


You're missing the aggregate and lifetime opportunity .




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