> they're silently managing an ads-funded cash cow, with billions of dollars that go directly to the bottom line, as pure profit
Advertising isn't anti-privacy. Apple's fight was with tracking by third parties without user knowledge or consent. That is independent of, but often used for, advertising purposes.
This is different from say Google determining ads on Youtube based on what you are watching on Youtube.com, and from Amazon or Apple promoting products based on your product searches solely within their respective stores.
Tracking-based Ad targeting is blip in the history of advertising and goes against previous decades of "common sense" in advertising that the best ads cast the widest net and catch the eye of people you (and they) don't even know are potential targets.
I hope this current fad dies and people return to that older marketing "common sense". Over-targeting is bad for consumers and bad for advertisers, the only people truly benefiting seem to be Google and Meta.
Advertising isn't anti-privacy. Apple's fight was with tracking by third parties without user knowledge or consent. That is independent of, but often used for, advertising purposes.
This is different from say Google determining ads on Youtube based on what you are watching on Youtube.com, and from Amazon or Apple promoting products based on your product searches solely within their respective stores.