Had to do a double take. There’s an epic mom and pop bowling alley in town called Bowlero that’s completely unrelated to this. Just noticed their website explicitly states this in the footer.
That reminds me of the Burger King restaurant in Mattoon, IL. They had filed for a state trademark, only for the chain to come along with a federal trademark. The settlement ended up with them getting the rights to the name within a 20-mile radius of Mattoon.
https://bowlerodetroit.com/