> Unlike Imgur, Horizon has absolutely no ads, doesn't sell your data, has built-in security and privacy controls, and is fully focused on your file sharing needs. No social media or other bloat.
This is exactly how imgur started. It was a reddit user, providing a service for fellow redditors. I am not being snarky. As others have said, media hosting can never really be free.
one potential difference is that it already offers a $5/month paid version, not sure how long it took for Imgur to do that. so at least it has the potential to not need ads ever, but fully dependent on whether the revenue from the paid version can pay for the costs of the free version (500 MB offered for free users).
Edit: but indeed I am usually annoyed by the "Privacy first, no ads forever!!!111" marketing. Unless it's some bitTorrent like technology that decentralizes the load, it's not really possible forever.
This is exactly how imgur started. It was a reddit user, providing a service for fellow redditors. I am not being snarky. As others have said, media hosting can never really be free.